My First Startup for 2020

Timing the launch of a product can be tricky. On the product side of the business you have a balance between being ready and procrastination: better copy can always be written; small issues/bugs can be found/fixed; an additional feature can be "needed". Some of these might be necessary, but in most cases they are not. They can be built and deployed as the company is in existance, with the added benefit in providing customers a sense of forward movement by a company. Deploying features quickly can be a great thing for customers to see, and teams to experience.

On the other hand, market timing can be a massive issue.

It is this latter issue that has been at the crux of my mind for the better part of the past few weeks. We are seeing massive disruptions to personal and professional lives due to coronavirus and extreme global market volitility, bringing a lot of uncertainty as to what the world will look like not only tomorrow, but what will the world look like a month from now, or a year from now. These are truly unprecidented times that have created a foggy environment on how to move forward in a lot of ways for a lot of people. For myself, and the projects I intend to launch this year, this is no exctption.

The coronavirus has basically rendered the first product I planned to launch as "firma non grata." Or in orther words, not all that practical for the time being.

Times of uncertainty, though, bring times of opportunity. Instead of launching my product today, I am keeping it on the backburner for a better time to launch. And until then, I will be building out a few other ideas I have had until the coronavirus passes, and we are back to a hopefully normal state.